Clipping Services Uses
Business
News about your company
News about your products
News about your personnel
News about your competitors
Industry news
Crisis management
Consumer trends
Public Relations
Demonstrate success of a PR program
Track press releases
Image management
Government Agencies
Monitor events
Gauge public opinion
Monitor success of government initiatives
Associations and Not-For-Profit Organizations
Donor news
Trends in Fund Raising
Build a prospect list
Track legislation and regulation
Measure program visibility
Prove effectiveness of partner association
Schools and Universities
Alumni news
Build a mailing list
Identify potential contributors
Attract prospective students
Law Firms
Monitor legal decisions
Background research
Hospitals
Measure success of public relations programs
Increase awareness of community presence
Track competitors
Identify and respond to negative press